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McDonald’s: Snack Wrap Returns
After 9 years of unwavering, dedicated fans begging for its return to the menu, McD’s finally listened, bringing back the beloved Snack Wrap, with a fully fan-lead campaign that leveraged all of their tweets, posts and petitions throughout the years.
2025
Right in time for the holidays, McDonald’s brought back its annual BBQ sammy, but this wasn’t your standard McRib campaign. Instead of leveraging classic (and overused) holiday tropes to tell a McRib story, we turned every holiday tradition into a McRib one.
2024
Super Bowl LVII: ‘Knowing Their Order’, Featuring Cardi B & Offset
As one of the world’s most famous couples (and biggest McDonald’s fans), Cardi B and Offset know a thing or two about love, as well as knowing each other’s orders by heart. So, on the biggest stage of the year, we highlighted the shared beauty behind knowing your loved ones order.
2023
Past Projects
For decades, McDonald’s fans across the globe have been collecting and treasuring their favorite McDonald’s collectibles. From cups, to plates to plush toys, we proved the magic of a McDonald’s collectible never fades by introducing six new collectible cups in multiple markets, highlighting some of the most iconic IPs from collectibles past, but in a brand new way.
‘All Dressed Up’, Featuring Shania Twain: McDonald’s Canada, 2025
As a former McDonald’s crew member, Shania Twain knows all about how to dress the perfect french fry, so to introduce McShaker fries to the McD’s menu, we partnered with the infamous country diva, Shania, to come shake things up at McDonald’s one more time.
While McDonald’s is well known for its sauce lineup, we decided to shake things up (for a limited time) with the addition of two new sauces to the roster. In McDonald’s first ever social-first campaign, we handed the pen to content creators in the food space to introduce these new flavor profiles to the masses.
‘Introducing McValue’: Featuring John Cena, 2025
In the wake of the value wars during summer ‘24, when everyone was worried about pinching pennies and every brand was looking for a bespoke way into the conversation, McDonald’s partnered with John Cena to launch the ‘McValue Menu’. A new way to save money without giving up your go-tos.